Inside CES – Part 3/4: Caveasy in America

Inside CES – Part 3/4: Caveasy in America

[ Version française ]

This post is the third in a series of four, back on the Caveasy CES adventure. Find here the first episode, CES – to go or not to go that is the question, the second CES – Business Impact 

After having told you about the reasons that decided us to go to CES and the assessment we make of it 1 month later, let’s go back in detail here to one of the objectives of our trip: the meeting with the American user and his discovery of Caveasy.

Caveasy in America

This trip was an opportunity for us to touch the North American market, to present to the American consumers our solution and to observe how they receive it and perceive it.

The least that can be said is that there are significant differences with our European customers, both in terms of their needs and their way of looking at business, even beyond the cultural shift of enthusiasm that is transforming an « Interesting » European in an « AMAZING! »American.

For example, the location of the bottle in the storage from a simple photo of the label, without barcode or adding anything to the bottle, always produces its small effect (« AWESOME !!! ») .
Another point, the need for support they express around the « wine experience » is much more present than on our old continent. Reflecting may be the specificity of wine consumption patterns in the United States, their expectations are stronger around food-and-wine pairings, buying recommendations and assistance in general, where the possibilities of being able to up to date an important inventory or to have pointed information on the wines are more awaited near our French customers.

Beyond the direct reactions of people to our product and our solution, the exchanges that we have had on our stand with wine and / or distribution professionals depict us a different operation than what we know in France. This difference concerns the business approach. A remark from one of our interlocutors seemed particularly right and sums up this contrast: « In Europe, you start by asking » How much do things cost? And in the United States we start by asking « How much can things bring back? And that makes all the difference! « .

In summary, our solution was very well received by the American public to whom we were able to present it. The combination FrenchTech-WineTech of our startup seemed obvious: « Only French could invent this » and the services offered meet the needs of consumers of American wines.
This is also a real success for us and a strong signal for the rest of our history.